Successfully serving the health care needs of Californians since 1937, Blue Cross of California understands how rising costs affect both our large-group clients and our more than 6.8 million members. That's why we've introduced an integrated solution to fight the rising costs of health care. The idea behind this initiative is that controlling health care costs requires two different but integrated goals: innovative products and accessible consumer empowerment tools. Our innovative products are designed to give employers and employees access to the features that we've learned facilitate cost-effective care. Blue Cross also provides a full range of products, because, as we've also learned, employees feel best about their health plans when they have the ability to choose. Our consumer health care tools take advantage of the Internet to make available the kind of health care information that will help your members get the most benefit and the most value. Working together, these products and tools empower individual users, encouraging and rewarding members for taking more responsibility for their health care. To find out even more about how Blue Cross can help you control health care costs, contact your broker or call the Blue Cross of California representative nearest you.

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