Based on years of experience, Blue Cross knows that fighting the rising costs of health care will take a united effort from both providers and consumers. The innovative health care plans from Blue Cross are an important part of the effort to fight back against rising costs. But plans alone are not enough. That's why Blue Cross is also making available a variety of employee empowerment tools—to educate, enlist, and support employees in the fight against rising health care costs. Healthcare Advisor by SubimoTM This independent online health resource helps consumers decide how, when, and where to seek the best care, as well as what questions to ask when receiving that care. To keep our members informed, Blue Cross offers access to the Heathcare Advisor by Subimo to large-group PPO, POS, and HMO members. Healthwise Knowledgebase The Healthwise Knowledgebase is an independent online resource for learning more about medical conditions, treatment options, and general health issues. Our members turn to Healthwise Knowledgebase for answers to important health questions whenever they or their families are in need. Health Improvement Programs When a person has asthma, congestive heart failure, or diabetes, even small lifestyle changes can mean big improvements in their health. Blue Cross of California Medical Management Programs offer a fresh approach to helping members manage their conditions through personal coaching and support. MedCall 24-hour Nurse Line MedCall makes it easy for employees to seek medical information from professional sources and make appropriate health care choices. It provides a toll-free connection to a Registered Nurse or audio library 24 hours a day. Provider Performance Profile (HMO only) Now members can have access to detailed, easy-to-find information on their providers to help them narrow their search and feel confident about their selections.

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