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Customer Spotlight

"NetLightning enabled us to stop our costly datacenter expansion while consistently delivering sub-second response times to our end users around the world."
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The promise:   The Internet enables global commerce

The reality:   Poor application performance impedes global reach and access to new markets

The solution:   Netli enables global sub-second response times for commerce applications

A company's growth is dependent on its ability to access profitable new markets rapidly and inexpensively. Companies have turned to Web-enablement to tap into new market opportunities and reach customers and partners around the globe.

  • Reach new markets
  • Increase transactions
  • However, Web-enabled applications must perform as well as the local applications users and customers are used to. Distance-induced delay, the time it takes for a user's browser to interact with an application in a distant data center, is a staggering performance impediment and can easily compromise a company's reach into new markets. Uncontrolled distance-induced delay increases response times to unacceptable levels for remote users, resulting in slow transactions and loss of revenue. When every mouse click is followed by seven-seconds of delay, customers abort valuable transactions and communications. Companies lose revenue.

    Real-time global commerce initiatives require high performance application delivery, from anywhere in the world with the kind performance and control which has historically been achieved only through distribution of data centers or servers. With NetLightning, global sub-second response times and high application availability are possible from a single centralized data center.

    NetLightning enables global reach for commerce initiatives while utilizing existing Web-infrastructure. Companies experience faster penetration into new markets, greater customer satisfaction, reduced transaction loss and increased customer loyalty. The result is more productive access to revenue-rich overseas markets with no capital outlay.

    "As a multinational bioscience company, we were looking to extend our highly successful U.S.-based eCommerce presence to Asia and Europe," said Jeffrey O'Halloran, manager of Millipore's Internet Services Group. "However, we also needed to integrate this eCommerce presence with our consolidated IT infrastructure to reduce costs and management complexities. Netli has enabled us to do both. It has been instrumental in the recent launch of our eCommerce store in Japan, with a high level of customer satisfaction and rapid online growth. Immediately after subscribing to Netli's NetLightning service, our customers were able to access our eCommerce site up to 77% faster with no other changes to our infrastructure. The 4,000 to 5,000 scientists and engineers who come to our site every day are getting a rich array of technical information and media delivered much faster and more reliably than before. Subscribing to Netli's NetLightning service, our customers were able to access our eCommerce site up to 77% faster with no other changes to our infrastructure. The 4,000 to 5,000 scientists and engineers who come to our site every day are getting a rich array of technical information and media delivered much faster and more reliably than before."

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    NetLightning Data Sheet
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    Expert Opinion

    "Companies all over the world face a big dilemma: they need to increase revenue by expanding into international markets while maintaining or even lowering operating costs. Solutions like those offered by Netli can help these distributed enterprises deliver their Web-based applications and services from one consolidated data center. By providing performance that feels "local" without expensive local infrastructure, these solutions can help enterprises grow business while eliminating the costs associated with data center build outs."

    Pat Hurley,
    TeleChoice

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