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Netli Building Customer Momentum November 17, 2003 -- (WEB HOST INDUSTRY REVIEW) -- Netli (NetLi.com) has announced that uptake of its services amongst Fortune 500 companies has increased. The firm is the first to deliver a complete application delivery network (ADN) service that transparently provides global sub-second response times for Web applications that are located in a centralized data center. Today, Netli announced new customer momentum. Boeing is now using the technology to enhance performance of its customer portal in Asia and Europe. The result is an eight-fold performance improvement. Scholastic, the publisher of the successful Harry Potter book series, was able to standardize the response time of its e-commerce service within the continental United States by using the Netli service. Tektronix, a leading manufacturer of test, measurement and monitoring equipment, selected NetLi's NetLightning to advance its Web-based customer support application performance. Added to Tektronix' Web production environment last month, the NetLightning service has reduced the response times for end-users in Asia and improved download times for software updates and electronic equipment manuals while enabling Tektronix to continue to consolidate its infrastructure. The company has over 9,000 pages of content on its site including product manuals and more than 300 database objects maintained for software downloads. Tektronix operates the Web site from five locations around the globe. Localized sites link to the corporate site for support documentation and software downloads. This architecture ensures that core materials can be managed efficiently from Tektronix headquarters while providing global end users with access to as much localized content as is feasible. However, as usage of the site began to grow, geographic limitations began to impact customers' ability to access information. By implementing the Netli service, Tektronix realized the following benefits: response times for international users within 10 per cent of local users; increased customer satisfaction due to improved Web application performance; and reduced capital costs by avoiding data center build-out. "We expect to continue to announce more blue chip customers in the future," states Michael Kharitonov, chairman and co-founder of Netli. "Our product can save customers enormous amounts of money that need not be spent on infrastructure." Organizations such as HP, Nielsen/NetRatings, and Millipore have been utilizing Netli's first service offering, NetLightning, since its debut to increase revenue, decrease support costs, and improve end-user satisfaction without deploying expensive additional data center infrastructure. HP is currently using Netli technology to enhance performance for users accessing its developers' portal in Asia and Europe. When the portal was only using centralized infrastructure hosted in Atlanta, response times for Asian and European clients were abysmal. With the implementation of the Netli technology, the central infrastructure began to deliver sub-second response times to Tokyo and London. Nielsen/NetRatings used the technology to enhance its Internet user behaviour measurement technology. By utilizing NetLighting, the company avoided the buil- out of duplicate data centers in New York City and Europe at a cost of at least $1.5 million each. Millipore utilizes NetLighting to extend its centralized e-commerce infrastructure hosted on the East Coast to serve Japan and other international markets. As a result, Millipore's distribution partners saw response times fall to 1-3 seconds, from 7-8 seconds without NetLighting. The Netli service is ideal for organizations that want to achieve sub-second response times, increased availability, and secure access for their Web applications worldwide with no server or client changes, and no capital expenditures. The objective of Netli's patent pending technology is to address network latency problems caused by the inherit architecture of the Web. Because the Internet was never designed to support Web applications, the architecture often proves quite inefficient. The farther a user is from an application server, the worse the performance. The problem, known as distance-induced delay, is caused by the combination of geographic distance, the performance of the Internet protocols, and packet loss and congestion within the Internet. Existing Internet performance technologies such as caching, content delivery, and smart routing do not adequately address the performance requirements of dynamic, Web-based applications. Netli's service optimizes all traffic that is delivered by Web (HTTP) servers. This includes all types of dynamic content: database generated, personalized, query responses, and interactive application services. By so doing, NetLightning eliminates distance-induced delay, giving globally distributed users similar Web application performance and availability, as users would experience on a local area network. Customers subscribe to the NetLightning service for one or more Web applications, determine the appropriate type and location of the application access point (AAP) based on their peak end-user demand, and delegate to Netli the DNS processing for those applications. When an end-user accesses any of the optimized Web applications, Netli's DNS redirects the user's browser to the nearest Virtual Data Center (VDC). The Web request arrives at the VDC as standard HTTP/TCP traffic, but is then converted to Netli's transport protocol, which is optimized for the exchange of Web application traffic over the long-haul segments of the Internet. Netli's transport protocol uses the reliable, secure, and network-friendly techniques of TCP, but is enhanced to provide optimal performance for communication between a VDC in one geographic region and an AAP in another. Netli has developed a special purpose protocol designed to deal with high latency networks and the request response nature of Web applications. The protocol significantly reduces the number of round trips and more efficiently recovers from packet loss and congestion. The result is global sub-second response time for geographically dispersed users. "The major growth market for many companies has been China and Asia," states Kharitonov. "Unfortunately, application performance in that country and region is bad. The implementation of NetLighting can make the difference between an application being available or not available. In most instances the deployment of Netli technology can make availability go up from 50 to 90 percent." To respond to latency problems in the Asia, the company recently expanded its service infrastructure into India and Korea, allowing end-users in these countries to experience sub-second response times to Web applications that are hosted by Netli's enterprise customers in the US or elsewhere. The company also announced today the addition of new acceleration solutions for applications and content secured with Secure Socket Layer (SSL) HTTPS. NetLightning SSL now provides transport and application level optimization for SSL applications while maintaining end-to-end security. The new SSL service delivers the highest level of acceleration by leveraging both transport and application layer performance optimizations for caching, compression, and image pre-fetching. The firm expects to increase its focus on its resellers and partners, such as hosting companies, in order to provide symbiotic services that add value to a hosting portfolio, without substantially increasing infrastructure costs. |
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