Asia Driving Sales, Netli Expands Portfolio
Computer Business Review, May 4, 2004
Netli Inc is seeing sales of its year-old content delivery services driven largely by the fact that they can speed up web applications delivered to the Asia-Pacific region and Indian subcontinent, according to the company.
The firm yesterday announced Dell, Kimberly-Clark, Nokia and Thomson Financial to its customer roster, and VP of marketing and business development Willie Tejada said in most instances speeding up delivery to Asia was a key selling point.
Netli offers a system of speeding up the delivery of web traffic by proxying for HTTP traffic near both source and destination during a transaction, and passing data between the two points using a proprietary protocol that requires less handshaking.
This, the company says, can provide sub-second response times by eliminating the roundtrip chaff common to HTTP transactions. Fewer roundtrips means transactions are hit by the internet's latency a fewer number of times.
Tejada said that the current trend among US companies towards site consolidation and outsourcing means speeding up trans-Pacific transactions is a major reason companies are buying Netli's services.
The company launched with 13 of its "virtual data center" points of presence, but over the last year has added one in Shanghai, one in Korea and one in Mumbai, India, as a result of this sales driver, Tejada said.
Netli also announced and expansion of its services yesterday, and is now offering reporting and management services that give managers better information about how their applications are performing and the tools to adapt accordingly.
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