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NETRATINGS SELECTS NETLI TO INCREASE AND PROTECT REVENUE FOR ITS ONLINE INFORMATION SERVICES THROUGH IMPROVED CUSTOMER EXPERIENCE NetLightning™ Dramatically Improves Customer Satisfaction by Delivering Sub-second Response Times and Increased AvailabilityPalo Alto, California - April 21, 2003 - Netli, the first company to offer a complete Application Delivery Network (ADN) service, today announced that Nielsen//NetRatings (Nasdaq: NTRT) has selected it to improve performance for its flagship offering, NetView. The online business information service encompasses more than 35 pre-defined reports and a custom query capability featuring in-depth measurements of Internet user behavior at home and at work. NetRatings is one of a growing list of companies to select the NetLightning service, which was officially launched today (see today's Netli press release, Netli Enables Multinational Enterprises to Extend the Reach of Mission-critical Applications Globally From a Central Data Center). NetRatings provides the industry's global standard for Internet and digital media measurement and analysis. It offers technology-driven Internet information solutions to media, advertising, eCommerce and financial companies, enabling them to make informed decisions about their Internet strategies. The services include NetView, the Nielsen//NetRatings Internet audience measurement service; AdRelevance, the leading online ad measurement service; @Plan, the leading target-marketing platform for Internet media planning, buying and selling; WebRF, the industry's first comprehensive media reach and frequency planning tool; and custom research and analysis. NetView dynamically generates its data from ten-terabyte databases. Its performance is critical to daily operations because customers, salespeople and panelists must all be able to access the main data center via the Internet. While the NetRatings applications are engineered to return data to the user in five seconds or less, users were experiencing far slower response times and considerable downtime. The company was receiving multiple complaints a day from both U.S. and international users and there was a concern that customer frustration was hurting service renewals and sales. NetRatings needed a comprehensive technology solution that would accelerate application performance while permitting the transmission of enormous amounts of data. The company wanted to protect and increase its revenue stream without spending millions on building and staffing new data centers. Netli's NetLightning proved to be the answer. "Our partnership with Netli is an unqualified success," said Dave Muir, NetRatings' Senior VP of Engineering and Operations. "We had a serious Internet performance problem that was hurting customer satisfaction with NetView, our premier Web usage measurement service. We were preparing to build distributed data centers when Netli introduced us to a completely new and transparent solution for delivering Web applications globally from a centralized data center. NetLightning enabled us to stop our costly data center expansion while consistently delivering sub-second response times to our end users around the world." NetLightning provided sub-second response times, which improved network performance from London by a factor of seven. U.S. customers, partners, and employees were suddenly enjoying nearly 100 percent application availability and overseas uptime increased from 95 percent to well over 99 percent. Complaints about application performance virtually disappeared. The sales force says the improved customer experience has enhanced both new sales opportunities and the retention of existing customers. NetRatings' partnership with Netli has produced:
About Netli Netli is the first company to deliver a complete Application Delivery Network (ADN) service that transparently provides global sub-second response times for Web applications that are located in a centralized data center. Organizations such as HP, Nielsen//NetRatings, and Millipore are using Netli's first service offering - NetLightning™ - to increase revenue, decrease support costs, and improve end user satisfaction without deploying expensive additional data center infrastructure. The service is ideal for organizations that want to achieve sub-second response times, increased availability, and secure access for their Web applications worldwide with no server or client changes, and no capital expenditures. NetLightning is built on Netli's patent-pending Reliable Application Platform for Instant Delivery (RAPID) infrastructure. RAPID is comprised of four major technology components: overlay network with virtual data centers located strategically worldwide, global DNS redirection and IP address mapping system, high-performance transport protocol and dynamic content optimization technology, and a 24x7 network operations center. The company is privately held and based in Palo Alto, California. Netli has raised over $21 million in equity financing from leading venture capital firms including Morgenthaler Ventures, Bessemer Venture Partners, Alta Partners, Nokia Venture Partners, and Leapfrog Ventures. Please contact the Netli sales department at 1-866-26-NETLI or visit www.netli.com for more information.
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